Membership Code of Ethics
1. Respect for the Land
I know that each parcel of land is a precious, distinct, and irreplaceable portion of this distinct and irreplaceable planet. I will treat it with the respect that it deserves, recognizing that I will be judged by the integrity and permanence of my developments, which will survive my lifetime.
2. Respect for the Profession
The Urban Land Institute has pioneered many of the practices and techniques that have become the standards in the land use and development profession. I will support the profession’s continuing efforts to create a wider understanding of sound land use and development principles and practices and to disseminate knowledge thereof through its research and educational programs. I will observe the highest standards of professional conduct and will seek continually to maintain and improve my professional skills and competence.
3. Respect for the Consumer
Recognizing that a good reputation is a possession and beyond price and that the quality of my product will determine the quality of my reputation, I will strive at all times to ensure the professional quality of my enterprise.
4. Respect for the Public
I will endeavor at all times to enhance public understanding of the development process, to preserve the public’s confidence and trust in my profession, and to protect the public welfare.
5. Respect for Equality of Opportunity
I will support the private enterprise system that can provide the widest latitude of equality for opportunity, creativity, and innovation.
6. Respect for Others in the Land Use and Development Profession
I will treat others in my profession fairly and honestly. I will share with them my knowledge and experience, recognizing that both the people and the land will benefit from the dissemination of that knowledge.
7. Respect for the Larger Environment
In attempting to provide adequate staging for decent environments in which people will live, work, and play, I will be ever vigilant toward preserving the quality of the larger environment-the air, the water, and the land.
8. Respect for the Future
Recognizing that change is inevitable, I will pursue excellence with an open mind, challenged by the need to provide housing and facilities for employment, distribution, relaxation, and enjoyment.
9. Respect for Future Generations
Recognizing that younger generations will be more affected by what we do than by what we say, I will do my utmost to set a good example and will participate wholeheartedly in the development community’s efforts to inform and encourage future generations of land use and development professionals.
10. Respect for Personal Integrity
I will employ the highest ethical principles and will observe the highest standards of integrity, proficiency, and honesty in my professional and personal dealings. I will remain free of compromising influences or loyalties and will exercise due diligence in ensuring that my performance is at all times creatively, competently, and responsibly managed.